Don't You Believe It Workshop
"We're number 2 - We Try Harder"
You remember the slogan from Avis. It's brilliant marketing, but have you thought about what it means on a day to day basis? Do you really want to spend the rest of your life working harder to achieve only the same as, or less than, your competitors? The fact is, the poor folk at Avis have been trying harder for as long as anyone can remember, and they're still only number 2.
There has to be a better way. There is.
Will Imitation Make you Successful?
That's for you to judge. Do everything the competition does, but try to do it better (while they try hard to outdo you). If you like this as a recipe for market leadership, stop reading now. If on the other hand it strikes you more as a recipe for being average, mediocre or an also-ran, you need:
The Don't You Believe It Workshop - do better by Doing Differently.
We will cover:
- Why it's just not good enough any more to be same as everyone else, but a little better. How different are we now? How different do we need to be?
- Secrets of the Contrarian Champions - techniques which you can also apply to find ways of being distinctively different;
- What you really need to know about strategy - 600 pages of Michael Porter condensed into 5 minutes. What's our strategy now? Are we being consistent? What would happen if ...?
- Why it's good to steal - ready-made, reality-tested business models just waiting for you to adapt and adopt. What is out there that we could use?
- The confidence factor - how lack of it will keep you stuck in the herd. How do we break free;
- Upgrading your thinking - how small improvements in thinking can produce huge improvements in results. Techniques and models for more clarity and better action.
- If they can do it, so can we - examples of established businesses in mature industries who have done better by doing differently. What can we learn from them?
Contact
For more details, or to book a workshop, please email or call +44 (0)20 7812 9674.
Very fast self-test
You are an online information supplier. Your biggest customer asks you to build a bespoke user interface. It's twelve days work. What do you charge?
Click here to find out what they did.
Audacious Pricing
In one client, an engineering group, the UK company operated a very popular pricing model which capped its margin at 30%.
Its Italian sister company was more creative and made 70% margins on similar projects, in a tougher market.
Stop Shooting Yourself in the Foot
"I want to spend £1,000 on a zero-risk advertisement for our software product, which will make at least £4,000 cash in a month."
"You can't do that - we've spent the marketing budget for the year."
-True story from an accounting firm. What similar beliefs are holding you back?
The Power of Small Changes
A software company had a chronic problem with cash collection. One simple change of policy about who was responsible resolved it for good, and produced £1m cash in three months.